In 2022, Festus Keyamo, then-spokesperson for the All Progressives Congress (APC) Presidential Campaign Council, highlighted two primary factors that he believed would secure a 2023 presidential victory for Bola Ahmed Tinubu. The Role of Northern Governors
Following the election, Keyamo attributed Tinubu's victory to his status as a "pan-Nigerian candidate". He argued that while rivals Atiku Abubakar and Peter Obi largely drew support from specific regional or demographic pockets, Tinubu demonstrated a broader national appeal. Specifically, Tinubu was the only candidate to win at least one state in five of Nigeria’s six geopolitical regions, maintaining a balanced spread between the North and South. In 2022, Festus Keyamo, then-spokesperson for the All
The second factor identified was the active endorsement of then-President Muhammadu Buhari. Keyamo described Buhari as a "big masquerade" whose symbolic presentation of Tinubu as the "anointed one" would serve as a powerful signal to the electorate, particularly in the North where the President maintained substantial personal popularity. Post-Election Reflection Specifically, Tinubu was the only candidate to win