Practice | Brand Management: Research, Theory And

Reviewers, including industry experts, praise the book as an accessible, comprehensive, and well-structured guide that effectively bridges academic theory with practical application. The book maintains strong ratings across platforms:

Experts from both academia and the industry have provided positive feedback on the text: Brand Management: Research, theory and practice

: The book is best known for categorizing brand management into seven distinct schools of thought: economic, identity, consumer-based, personality, relational, community, and cultural . Reviewers, including industry experts, praise the book as

: It is widely used in business schools, such as Copenhagen Business School. Critical Reception including industry experts