This is often the only time Apple offers direct "sales," typically providing gift cards up to $150 or free accessories (like AirPods) with a Mac purchase.
The best time to buy an Apple computer depends on whether you value the or the latest technology . In 2026, Apple has just refreshed major lines like the MacBook Air and MacBook Pro with M5 chips as of March, making this an ideal time for performance seekers to buy. However, for those seeking discounts, the back-to-school season (July–September) and Black Friday remain the strongest windows for savings. 1. Best Windows for Discounts best time to buy apple computer
If your priority is saving money, target these specific annual events: This is often the only time Apple offers