The biggest story of the year was undoubtedly the launch of , which set a new industry standard for inclusivity. Other "cult" status items were defined by their viral popularity on social media. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation Go to product viewer dialog for this item.
Warm-toned palettes and long-wearing concealers dominated the makeup aisles. Huda Beauty Desert Dusk Eyeshadow Palette best sephora buys 2017
: While released earlier, it remained a top seller in 2017 as the "must-have" palette for everyday warm looks. NARS Radiant Creamy Concealer The biggest story of the year was undoubtedly