In the mid-2010s, Best Buy faced what many called an "existential crisis." People were "showrooming"—going into the store to look at a TV, then buying it cheaper on their phones while standing in the aisle. To fight back, their Christmas commercials pivoted to humor and star power.
In a series of fast-paced, high-energy spots, they brought in: , the man who invented the camera phone. best buy commercial christmas
Most holiday ads are built on nostalgia—snow-covered porches, cookies, and soft piano music. But Best Buy decided to bet on the . Their 2011 "Holiday Tech" campaign didn't feature actors; it featured the actual creators of the gadgets we were all putting on our wishlists. In the mid-2010s, Best Buy faced what many
: "Look at how cool these new apps and creators are!" : "Look at how cool these new apps and creators are