These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year.
For their "Big Game Selfie" and "In the Super Bowl: LG OLED TV" spots, the music focused on building tension and hype, though specific licensed tracks varied by the specific product featured, such as the LG OLED TV promotion.
The 2017 strategy marked a shift toward using "ad synchs" to elevate the brand's perception. While competitors like used high-energy hits like Imagine Dragons’ "Believer" for the Switch launch, Best Buy’s reliance on The Alan Parsons Project appealed to a broader, multi-generational demographic that valued both classic quality and modern innovation. best buy commercial 2017 music
Throughout 2017, Best Buy’s marketing campaign heavily featured the music of . This choice utilized "prog-rock" synth-heavy tracks to evoke a sense of technological wonder and reliability. Several key spots throughout the year used these classic tracks:
Drafting an essay on Best Buy’s 2017 commercial music reveals a strategy centered on nostalgia, particularly through a partnership with progressive rock legends. The Sonic Identity of 2017 These holiday and promotional ads continued the Alan
These spots featured the band's signature atmospheric sound to build excitement for new tech.
The end-of-year campaign, including the "Holidays: Doing Nothing" and "Cyber Monday: Freeze" spots, often blended contemporary upbeat tones with the established Alan Parsons Project themes to maintain brand recognition during the busy shopping season. Analytical Perspective While competitors like used high-energy hits like Imagine
Best Buy also leveraged music for specific seasonal high-interest periods: