Avril Lavigne ’s music video for "Love It When You Hate Me" (featuring blackbear) is a high-octane throwback to early-2000s pop-punk, directed by Audrey Ellis Fox. Released in March 2022 as part of her album Love Sux , the video visually leans into the "rebellious princess" aesthetic that originally made Lavigne a superstar. Video Narrative & Style
The video follows a playful prison theme where Lavigne is incarcerated for the humorous crime of "falling in love too many times".
Critics and fans generally praised the track's infectious energy, though opinions on the collaboration were mixed.
The video concludes with Lavigne being released for "bad behavior" and promptly flipping off the waiting press. Critical Review & Themes