The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand").
When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior. Attitudes and Attitude Change
Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances. The way one intends to act or actually
Persuasion via surface cues, like a celebrity endorsement or a catchy jingle. Attitudes and Attitude Change