Alessandra Amoroso - Amore Puro (video Ufficiale) May 2026

The video opens at the Hotel Rosslyn in Los Angeles, where Amoroso is seen in elegant evening wear (alternating between red and black gowns). Narrative and Visual Themes

The song and its accompanying video marked a significant shift in Amoroso's career, featuring a new production team led by Italian pop star and Michele Canova . Director: Gaetano Morbioli . Writer/Composer: Tiziano Ferro. Alessandra Amoroso - Amore puro (Video Ufficiale)

Critics noted that Ferro's influence brought a more mature, soul-inflected pop sound to Amoroso's repertoire. The video opens at the Hotel Rosslyn in

By March 2017, the official video had surpassed 30 million views on the Alessandra Amoroso YouTube channel , making it one of her most-watched videos at the time. Writer/Composer: Tiziano Ferro

The video follows a "chain of events" narrative where various secondary characters run through the city, passing a mobile phone from one to another.

The passing of the phone represents the connection and "pure love" described in the lyrics. The final runner delivers the phone to Amoroso on a bridge, and the video concludes with her answering a call as she walks away.