Airship Acquires Sms Commerce Company Replybuy -

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions:

Automated syncing of conversational histories with major CRM platforms. Airship acquires SMS commerce company ReplyBuy

Shifted from one-way "blasts" to personalized, one-to-one customer conversations. Airship acquires SMS commerce company ReplyBuy

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year. Airship acquires SMS commerce company ReplyBuy

The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering.