Adekunle Gold - It Is What It Is (official Video) ●

: The song’s hook, "If e go cost my peace, then I go take my leave," has become a popular mantra for prioritizing mental health over toxic situations.

: He clarifies that while money doesn't solve everything, it provides a level of freedom and peace that he values, famously singing, "Na when I get money I realize, oh". The Music Video: Visual Storytelling Adekunle Gold - It Is What It Is (Official Video)

At its core, "It Is What It Is" is an anthem for peace of mind and boundary-setting . The lyrics address the pressures of public life, fake friendships, and the importance of financial independence without the need for approval from others. : The song’s hook, "If e go cost

The official video, directed by MOM , complements the song’s themes with a minimalist yet high-fashion aesthetic. The lyrics address the pressures of public life,