is a mid-tempo pop track by the Swedish quartet Ace of Base , released on March 11, 1996. As the third single from their second studio album, The Bridge , it remains a notable example of the band's attempt to revisit the "reggae-pop" formula that made them global superstars in the early '90s. Musical Direction and Production
: The track focuses on the idea that you should never apologize for who you are, even if others make fun of you or pressure you to change. Ace of Base - Never Gonna Say Im Sorry
: The song faced challenges in the United States, failing to enter the Billboard Hot 100 and peaking at #106. It did, however, reach #7 on the Canadian Dance chart. is a mid-tempo pop track by the Swedish