930_3bdcc5f9_139445_{yoursubpublisherid} May 2026

Ensure your "Postback URL" is set up to send conversion data back to the network using this same ID.

Cracking the Code: How to Use Sub-Publisher IDs for Smarter Campaign Tracking 930_3bdcc5f9_139445_{yourSubPublisherId}

But what does this string actually do, and why should you care about the {yourSubPublisherId} placeholder? What is a Sub-Publisher ID? Ensure your "Postback URL" is set up to

The string 930_3bdcc5f9_139445_{yourSubPublisherId} isn't just random gibberish—it’s a roadmap to your campaign’s success. By correctly passing sub-publisher data, you move from "guessing" to "knowing," which is the only way to scale in today's competitive digital landscape. A Sub-Publisher ID is a dynamic parameter used

Analyze your "Drill-down" reports daily to prune underperforming IDs.

A Sub-Publisher ID is a dynamic parameter used by affiliate networks and media buyers to identify exactly where a click or conversion originated within a larger traffic source.

By monitoring sub-publisher IDs, you can quickly spot patterns of low-quality or bot traffic coming from specific sources and black-list them immediately. How to Implement the Macro