728x May 2026

If using GIF, keep animation simple to avoid distracting the user from the message. Provide a list of best ad networks for this format? Discuss ad copy strategies to improve CTR? Google Display Ad Size Guide & Free Templates - Figma

Include a button or text that clearly tells users what to do (e.g., "Click Here," "Learn More," "Sign Up").

Here is an informative guide on developing high-performing 728x90 leaderboard banners based on industry best practices: 1. Understanding 728x90 Leaderboard Ads 728 pixels wide by 90 pixels tall. If using GIF, keep animation simple to avoid

While 728x90 is desktop-focused, ensure your overall campaign includes mobile-responsive alternatives (like 320x50 or 300x250) for a full, effective campaign.

Use high-quality images that directly relate to the offer. Google Display Ad Size Guide & Free Templates

Typically 150KB, though some platforms may vary.

Ideal for brand awareness, promotions, and driving click-through rates (CTR). 2. Design Best Practices Ideal for brand awareness

Usually placed at the top of a webpage, below the header, or at the bottom, offering high visibility.