24kgoldn, Lil Tecca - Prada (official Video) May 2026

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release. 24kGoldn, Lil Tecca - Prada (Official Video)

24kGoldn, Lil Tecca pine for “Prada” in new single, visual The storyline begins with the pair attempting to

Memorable moments include 24kGoldn leading a posse of teenagers on a quad bike through the mall and a comedic chase sequence involving mall security. 24kGoldn, Lil Tecca - Prada (Official Video)

The production was handled by SHOTCLOCK , with executive producer Harrison Corwin and production designer Alex Lepkowski. Video Narrative & Fashion Highlights